17+ years in direct response marketing, lead generation, digital startups, behavioral design, and business strategy.
Growing and nurturing your digital assets is required in an AI-driven world, but what works for one business rarely works for another. That’s what drives our DAMTM strategic framework: We start with first principles thinking to understand your business inside and out then use those findings to maximize what makes your business special so you can stay true to your vision without crushing overhead costs.
Named after Yen Shih the Artificer from the Lie Zi texts written 2,400 years ago, the Yen Shih Protocol (YSP) is our approach to creating responsible AI automations grounded in playing the long game. This gives you long-term reductions in business overhead without worrying about chasing the latest AI developments.
17+ year full-stack developer, 8+ years creating automations for businesses, and reached 4.8m views on his coding YouTube channel.
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